In Casino, Martin Scorsese lays bare the dark side of Las Vegas gambling. While other films have shown the opulence, neon signs, and gambling halls of this iconic desert city, few have examined its history of mob ties or the way huge gambling corporations have taken over the town. Casino is an epic drama of corruption and betrayal that also serves as a history lesson about the evolution of Vegas.

Gambling is a risky business, and casinos thrive on encouraging their customers to spend their money repeatedly for the chance of winning big. But despite the fact that many gamblers lose their money, casinos strive to make the experience as enjoyable as possible. To achieve this, they use a wide range of strategies and marketing tools to keep players playing as long as possible.

Some of these strategies include the use of scented oils to create an inviting atmosphere. These scents are released into the air through ventilation systems, creating a manufactured sense of bliss that helps people stay in the casino longer. Other casinos use a combination of music and lighting to create an ambiance that makes their guests feel happy. This combination, known as euphoric design, is designed to increase player enjoyment and promote loyalty.

Another important strategy is offering free or nearly monetary gifts to players to encourage them to play more frequently. These incentives can be categorized as either promotions or comps, but the distinction isn’t always clear-cut. These bonuses can include free games, free rooms, monthly mailers, and loss rebates.