A casino is more than just a gambling hall, it’s an experience that creates a feeling of excitement, fun and winning. From the lighting to the scent, every element is designed with the a casino’s goals in mind to keep customers coming back.

Guests are typically encouraged to play for longer periods of time and higher stakes to increase profits. In return, they are offered complimentary goods and services like hotel rooms, dinners, tickets to shows or even limo service and airline tickets depending on their spend. This strategy is known as comping and it can be a powerful tool to increase customer retention.

With a strong cast led by the omnipresent De Niro, the always reliable Joe Pesci, and the newly crowned queen of Vegas, Sharon Stone, Casino lays out the brutal reality of organized crime in Sin City. It was made at a moment when violent, profane criminality was back in fashion thanks to the success of Quentin Tarantino’s Goodfellas.

Casino is also a movie about memory. Unlike most movies, which focus on the events that took place during a filming period, Casino is more interested in capturing what it felt like to be there at a specific moment in time. That’s why it’s so effective – you can almost smell the cigar smoke and feel the beat of the clinking slots.